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The Pitfall of Social Media for Musicians: Avoiding The Most Common Mistake

"Social Media presence is a must for any artist willing to properly promote themselves." In the years after we started our own project, I've always believed in these words and the importance of social media. After all, one can create the best possible artistry they're capable of, and still, no one will even find out it exists because it has zero visibility. So, we join socials full of hope and will to share our creations, and different situations start being part of our daily lives, often trapping us in the negative, never-ending circles of fakeness, trapping ourselves and our own art behind golden walls in between stress, depression, and the illusion of popularity. In this first blog post for Pop Art Ave, I want to talk about the main mistake I see everyone do on social media.


THE ULTIMATE GOAL

Before starting the talk about the negative loops and the mistakes, I believe it's important for all artists to stop for a second and re-align with the goals we have for the usage of social media.


So why are you on social media?


If you do not have a goal, then you're 100% not going to get a good result.


Are you there to find other artists that might be of inspiration to you? To find fans for your own artwork? To support a movement? To earn money? To make friends? Depending on the goal you have for your socials, the entire way you should look at socials should change.


For this article, I will assume that the ultimate goal for an artist is to "find new fans for their music," as everyone usually wants.


THE GOLDEN RULE OF SOCIAL MEDIA

Engagement is everything.


Strangely said, seeing how "follower count" is the wet dream of so many people.


In fact, the number of followers is so important to many that at least 90% of the "strategies" I see used are nothing but attempts to scam others into leaving a follow.


But why is engagement so important? The way many social media works is very similar to this: every time you post something on social media, that something is shown to a small percentage of your followers. The social media algorithm then analyzes the engagement your post gets from those followers and, based on those numbers, decides if it's a "worthy" post to be shown to many more, or an "unworthy" post that no one ever has to see.


Based on that analysis, then your post gets shown or buried.


This is, at least, the way social media are supposed to work, even if to me, something does smell extremely fishy and I believe much of the algorithm's work relies on hindering organic reach so that we're forced into using paid advertisement. Twitter under the new Elon Musk rule doesn't even try to hide it, as the new "pay to win" system clearly states that paying accounts will have increased reach.


Getting back at the subject at hand, having a nice base of engaged followers is the most important thing to increase the reach of your posts... but if you just do as everyone else does, chances are you're going to have tons of followers and almost zero engagement.


THE FOLLOW-FOR-FOLLOW STRATEGY


The "Follow for Follow" and "Follow for Follow then Unfollow" strategies are commonly used on social media platforms like Twitter and Instagram.


People often start following others not because they're genuinely interested in their content but in hopes of getting a follow back.


Despite this, many believe that having a few followed accounts but a large number of followers makes them look more "celebrity-like."


I'm not sure how muc